Who We Are
At Trustal Recruiting, we believe small businesses are the backbone of America. Every thriving home services company starts with people who care about their craft and community. We help owners build dependable, skilled teams so they can grow confidently and live out the American Dream.
Our Vision
To become the most trusted recruitment partner for small to mid-sized home service companies—helping business owners grow their teams, their culture, and their impact for years to come.
How We Got Started
For years, Meghan worked as a Marketing Director and Consultant for home services companies across Atlanta. She specialized in building brands, developing marketing strategies, and generating quality leads. But no matter how successful the campaigns were, she kept hearing the same frustration from clients:
"We're overwhelmed—we can't keep up with all these leads!"
Most would pull back on marketing to relieve the pressure. But Meghan saw a different solution: don't slow down growth—build the team to handle it.
So she pivoted. She took the same marketing expertise she'd used to attract customers and applied it to attracting top talent. What started as a practical response to a recurring problem quickly became her passion—helping home services business owners grow confidently by connecting them with trustworthy, high-quality team members.
That's how Trustal Recruiting was born.
Why We're Different
Most recruiters don't understand home services. We do—because we've lived it.
Meghan has spent years working in leadership roles at some of Atlanta's top home services companies, including SuperiorPro, Reliable Heating & Air, and Mr. Rooter and Mr. Electric of Atlanta. She's been in the trenches—managing teams, hitting growth goals, and hiring under pressure in a fast-paced, highly competitive industry.
She knows what you're up against. The long hours. The urgency. The challenge of finding people who will show up, work hard, and stay.
That's why Trustal Recruiting doesn't just fill positions, we find people who fit your culture, match your standards, and help you build a team you can trust.
We're not just recruiters. We're your partners in growth.
Our Core Values
This is what we believe in and how we show up—for our clients, teammates, and the businesses we serve.
Trusted By Home Service Companies Like:
Owner
Meghan Ritchie
Meghan Ritchie has dedicated her career to supporting small to mid-sized, locally owned businesses since the late 1990s. Her experience ranges from roles such as Marketing Director and General Manager for leading home services companies in Atlanta to owning her own marketing and recruiting businesses. This extensive background gives her a deep understanding of the challenges business owners face, especially when it comes to growth and staffing.
She personally relates to the urgency of hiring to meet business objectives and the frustration that comes with limited time, resources, and the difficulty of finding the right cultural and skill fit. Helping business owners and managers ease these pressures is both her passion and her mission. Her life's work is centered on connecting trusted trades professionals with expanding companies, because she believes that people truly make the difference.
Married to David, Meghan is a proud mother of three daughters and shares her life with a mini Aussie and a Ragdoll cat. Her faith, travel, and friendships are vital to her, enriching both her personal and professional pursuits
Operations
Cherie Beasley
With a blend of professional acumen and personal warmth, Cherie stands out as a powerhouse team member. Bringing people together, effortlessly connecting them with others or the resources they need is what Cherie is all about.
Her sharp sense of a room's atmosphere or an individual's mood/temperament ensures that everyone feels comfortable voicing their needs and wants, which makes her a keen recruiter and operations leader. She's a pro at keeping projects neatly organized and workflows running efficiently.
She’s also a devoted wife and mom to two almost-grown kids, finding joy in cooking, quality family time, volunteering in her community, exploring new technologies, and losing herself in a good book. Her diverse interests enrich her professional capabilities, making her an invaluable presence in any setting.
