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1/5/26

Hiring Strategy

Workforce Trends & Insights

Recruiting Tools & Methods

Client and Recruiter Trust: Collaboration Makes the Dream Work in Hiring Tradesmen

Finding skilled tradesmen has become increasingly challenging, as recruiters have noted a decline in the availability of top talent with the necessary experience, licenses, certifications, and clean driving records required to operate company vehicles. As the demand for skilled trades continues to rise, our Trustal Team shares key insights to help clients expand their teams and navigate this hiring landscape more effectively.

Here are three essential tips for home service companies looking to build strong trades teams:

  1. Act Quickly on Licensed Tradesmen: When you identify a licensed tradesman, don’t hesitate to extend an offer. Given the demand, they are likely to receive multiple opportunities. Speed up the hiring process by negotiating early, then conduct background checks and reference calls afterward. Delaying can result in losing valuable talent, and it’s crucial to foster a trusting relationship with recruiters, who are experienced allies in this process.

  2. Consider Training for Potential Candidates: If a candidate lacks some soft skills or technical abilities, evaluate the resources and time needed to train them. Collaborate with franchise owners or corporate teams to create a structured training plan. Remember, continuous training is essential, even for the most seasoned professionals

  3. Utilize Recruiting Offers Wisely: Take advantage of recruiting companies that provide “unlimited hires” for a flat rate. This allows you to onboard multiple candidates, sharing knowledge and fostering mentorships within your team. By hiring individuals who fit your company culture and have the passion to grow, you're likely to see a strong return on your investment.

While some trades positions are less common, they can be filled with the right training. For instance, with a solid training manual, and a supervisor or owner leading them, new technicians can quickly adapt to roles like:

  • Glass technicians or glaziers, who replace damaged glass in vehicles and buildings. 

    • Initially focused on auto/windshield replacement, these technicians can begin serving customers within a few weeks or so. 

    • They can then grow over time from just doing auto glass work to home and commercial as well. This could be someone who has an amazing, positive personality as well as possibly has window, door installation experience or auto detailing, tinting - something that is associated with the new role, to help with the transition and learning. 

  • HVAC helpers, who assist in heating, ventilation, and air conditioning installation and repair. 

    • With focused training, new hires can learn the basics of the trade and start contributing to installations within just a few weeks or less. 

    • Again, it’s about finding a good “culture fit” and someone who is mechanically inclined and highly interested in growing into an HVAC technician/installer.

When hired as a solid "culture fit," these employees have the potential to grow with the company over time and do great things for an organization. It’s about a long-game plan. This approach fosters a team that is consistently trained to meet owners’ and managers’ standards, ensuring they provide quality service, done right the first time.

Many seek candidates with specific experience or personality traits for Service Professional roles, but the reality is that the talent pool is limited. In states with strict licensing requirements, obtaining certifications can take time, hinging on extensive documented hours and testing. While technical skills may be non-negotiable, soft skills are teachable. 

Home service companies can enhance their teams through role-playing practices and software to provide performance feedback. However, to successfully implement such training, organizations must factor in planning and time—rushing the hiring process can lead to suboptimal outcomes from a limited candidate pool, and it falls on everyone to ensure that timing and compensation align to secure ideal candidates.

In conclusion, the art of recruiting skilled tradesmen hinges on collaboration, trust, and strategic planning. By acting quickly to secure licensed professionals, valuing potential over perfection, and leveraging flexible recruiting options, home service companies can enhance their teams and adapt to the evolving labor market. Embracing these strategies will not only streamline hiring processes but will also foster a culture of growth and collaboration, ultimately leading to greater success in meeting customer demands.

1/5/26

Hiring Strategy

Workforce Trends & Insights

Recruiting Tools & Methods

Client and Recruiter Trust: Collaboration Makes the Dream Work in Hiring Tradesmen

Finding skilled tradesmen has become increasingly challenging, as recruiters have noted a decline in the availability of top talent with the necessary experience, licenses, certifications, and clean driving records required to operate company vehicles. As the demand for skilled trades continues to rise, our Trustal Team shares key insights to help clients expand their teams and navigate this hiring landscape more effectively.

Here are three essential tips for home service companies looking to build strong trades teams:

  1. Act Quickly on Licensed Tradesmen: When you identify a licensed tradesman, don’t hesitate to extend an offer. Given the demand, they are likely to receive multiple opportunities. Speed up the hiring process by negotiating early, then conduct background checks and reference calls afterward. Delaying can result in losing valuable talent, and it’s crucial to foster a trusting relationship with recruiters, who are experienced allies in this process.

  2. Consider Training for Potential Candidates: If a candidate lacks some soft skills or technical abilities, evaluate the resources and time needed to train them. Collaborate with franchise owners or corporate teams to create a structured training plan. Remember, continuous training is essential, even for the most seasoned professionals

  3. Utilize Recruiting Offers Wisely: Take advantage of recruiting companies that provide “unlimited hires” for a flat rate. This allows you to onboard multiple candidates, sharing knowledge and fostering mentorships within your team. By hiring individuals who fit your company culture and have the passion to grow, you're likely to see a strong return on your investment.

While some trades positions are less common, they can be filled with the right training. For instance, with a solid training manual, and a supervisor or owner leading them, new technicians can quickly adapt to roles like:

  • Glass technicians or glaziers, who replace damaged glass in vehicles and buildings. 

    • Initially focused on auto/windshield replacement, these technicians can begin serving customers within a few weeks or so. 

    • They can then grow over time from just doing auto glass work to home and commercial as well. This could be someone who has an amazing, positive personality as well as possibly has window, door installation experience or auto detailing, tinting - something that is associated with the new role, to help with the transition and learning. 

  • HVAC helpers, who assist in heating, ventilation, and air conditioning installation and repair. 

    • With focused training, new hires can learn the basics of the trade and start contributing to installations within just a few weeks or less. 

    • Again, it’s about finding a good “culture fit” and someone who is mechanically inclined and highly interested in growing into an HVAC technician/installer.

When hired as a solid "culture fit," these employees have the potential to grow with the company over time and do great things for an organization. It’s about a long-game plan. This approach fosters a team that is consistently trained to meet owners’ and managers’ standards, ensuring they provide quality service, done right the first time.

Many seek candidates with specific experience or personality traits for Service Professional roles, but the reality is that the talent pool is limited. In states with strict licensing requirements, obtaining certifications can take time, hinging on extensive documented hours and testing. While technical skills may be non-negotiable, soft skills are teachable. 

Home service companies can enhance their teams through role-playing practices and software to provide performance feedback. However, to successfully implement such training, organizations must factor in planning and time—rushing the hiring process can lead to suboptimal outcomes from a limited candidate pool, and it falls on everyone to ensure that timing and compensation align to secure ideal candidates.

In conclusion, the art of recruiting skilled tradesmen hinges on collaboration, trust, and strategic planning. By acting quickly to secure licensed professionals, valuing potential over perfection, and leveraging flexible recruiting options, home service companies can enhance their teams and adapt to the evolving labor market. Embracing these strategies will not only streamline hiring processes but will also foster a culture of growth and collaboration, ultimately leading to greater success in meeting customer demands.

1/5/26

Hiring Strategy

Workforce Trends & Insights

Recruiting Tools & Methods

Client and Recruiter Trust: Collaboration Makes the Dream Work in Hiring Tradesmen

Finding skilled tradesmen has become increasingly challenging, as recruiters have noted a decline in the availability of top talent with the necessary experience, licenses, certifications, and clean driving records required to operate company vehicles. As the demand for skilled trades continues to rise, our Trustal Team shares key insights to help clients expand their teams and navigate this hiring landscape more effectively.

Here are three essential tips for home service companies looking to build strong trades teams:

  1. Act Quickly on Licensed Tradesmen: When you identify a licensed tradesman, don’t hesitate to extend an offer. Given the demand, they are likely to receive multiple opportunities. Speed up the hiring process by negotiating early, then conduct background checks and reference calls afterward. Delaying can result in losing valuable talent, and it’s crucial to foster a trusting relationship with recruiters, who are experienced allies in this process.

  2. Consider Training for Potential Candidates: If a candidate lacks some soft skills or technical abilities, evaluate the resources and time needed to train them. Collaborate with franchise owners or corporate teams to create a structured training plan. Remember, continuous training is essential, even for the most seasoned professionals

  3. Utilize Recruiting Offers Wisely: Take advantage of recruiting companies that provide “unlimited hires” for a flat rate. This allows you to onboard multiple candidates, sharing knowledge and fostering mentorships within your team. By hiring individuals who fit your company culture and have the passion to grow, you're likely to see a strong return on your investment.

While some trades positions are less common, they can be filled with the right training. For instance, with a solid training manual, and a supervisor or owner leading them, new technicians can quickly adapt to roles like:

  • Glass technicians or glaziers, who replace damaged glass in vehicles and buildings. 

    • Initially focused on auto/windshield replacement, these technicians can begin serving customers within a few weeks or so. 

    • They can then grow over time from just doing auto glass work to home and commercial as well. This could be someone who has an amazing, positive personality as well as possibly has window, door installation experience or auto detailing, tinting - something that is associated with the new role, to help with the transition and learning. 

  • HVAC helpers, who assist in heating, ventilation, and air conditioning installation and repair. 

    • With focused training, new hires can learn the basics of the trade and start contributing to installations within just a few weeks or less. 

    • Again, it’s about finding a good “culture fit” and someone who is mechanically inclined and highly interested in growing into an HVAC technician/installer.

When hired as a solid "culture fit," these employees have the potential to grow with the company over time and do great things for an organization. It’s about a long-game plan. This approach fosters a team that is consistently trained to meet owners’ and managers’ standards, ensuring they provide quality service, done right the first time.

Many seek candidates with specific experience or personality traits for Service Professional roles, but the reality is that the talent pool is limited. In states with strict licensing requirements, obtaining certifications can take time, hinging on extensive documented hours and testing. While technical skills may be non-negotiable, soft skills are teachable. 

Home service companies can enhance their teams through role-playing practices and software to provide performance feedback. However, to successfully implement such training, organizations must factor in planning and time—rushing the hiring process can lead to suboptimal outcomes from a limited candidate pool, and it falls on everyone to ensure that timing and compensation align to secure ideal candidates.

In conclusion, the art of recruiting skilled tradesmen hinges on collaboration, trust, and strategic planning. By acting quickly to secure licensed professionals, valuing potential over perfection, and leveraging flexible recruiting options, home service companies can enhance their teams and adapt to the evolving labor market. Embracing these strategies will not only streamline hiring processes but will also foster a culture of growth and collaboration, ultimately leading to greater success in meeting customer demands.

12/19/25

Onboarding & Retention

Company Culture & Purpose

Unleashing Service Excellence: The Continuous Journey of Effective Training Programs

In the bustling home services industry, the quest for top talent is more competitive than ever. Effective training programs are a cornerstone for the success of both new hires and the overall business. Sadly, many companies fall into the trap of providing minimal training, simply throwing service professionals into trucks after a few days of orientation. However, to truly excel and cultivate a thriving workforce, businesses must prioritize comprehensive training and onboarding programs that foster ongoing development and a commitment to excellence.

The Need for a Commitment to Effective and Continuous Training

Just as the best sports teams are dedicated to year-round training and development, home services companies must adopt a similar mindset. A solid onboarding program goes beyond merely equipping employees with the basics; it prepares them for long-term success. This commitment reflects a company’s dedication to improvement and professional growth, setting the tone for excellence.

When businesses invest in effective training programs, they not only increase employee satisfaction but also elevate the quality of service delivered to clients. Let’s examine three essential components that contribute to a successful training program.

1. A Well-Structured Onboarding Plan

Having a definitive yet flexible onboarding plan in place for the first couple of weeks is paramount. This structured approach includes a clear outline of objectives, expectations, and processes that new hires need to master. It demonstrates that the company values preparation, which builds confidence in new hires, reinforcing that they made the right decision by joining the organization.

An effective onboarding plan should include hands-on training alongside theoretical knowledge. New hires should have the opportunity to shadow experienced professionals, ask questions, and gradually take on responsibilities. By creating an immersive experience, employees gain a comprehensive understanding of their roles while feeling supported and valued from day one.

2. Ongoing Reviews and Focus on Development

Once the initial training period is completed, the commitment to employee development must continue. Implementing regular reviews at 30, 60, and 90 days—and again at six and twelve months—fosters an environment of accountability and continuous improvement. These reviews serve as checkpoints for both the employer and the employee to evaluate progress, discuss challenges, and set new goals.

Consistent feedback encourages loyalty and enhances employee engagement. When employees see their superiors investing time in their growth, they feel valued and are more likely to remain committed to the company’s mission. This focus on development aligns with the idea that effective training is not a one-time event but an ongoing journey.

3. Technical Training and Licensing Preparation

For many positions in the trades, employees must undertake technical classes in the evenings to prepare for licensing exams. Successful companies recognize this need and support their staff in pursuing these educational opportunities. By offering incentives for enrolled courses or adjusting work schedules to accommodate classes, employers demonstrate their commitment to employee growth and skills advancement.

Additionally, providing resources for studying or offering mentorship from experienced staff can enhance this developmental process. When companies prioritize their employees’ educational journeys, they not only cultivate more knowledgeable professionals but also increase the overall competency and reputation of the organization.

Conclusion

In the ever-evolving home services industry, effective training programs are vital for attracting top talent and ensuring long-term success. By implementing a structured onboarding plan, committing to ongoing development, and supporting technical education, businesses can build a strong foundation for excellence. This investment in employee growth not only enhances job performance but also nurtures a loyal and committed workforce dedicated to delivering the highest level of service to clients.

Fostering a culture of continuous improvement will set businesses apart in the competitive landscape of home services. After all, a well-trained team can elevate a company’s reputation and drive sustained success for years to come.

12/19/25

Onboarding & Retention

Company Culture & Purpose

Unleashing Service Excellence: The Continuous Journey of Effective Training Programs

In the bustling home services industry, the quest for top talent is more competitive than ever. Effective training programs are a cornerstone for the success of both new hires and the overall business. Sadly, many companies fall into the trap of providing minimal training, simply throwing service professionals into trucks after a few days of orientation. However, to truly excel and cultivate a thriving workforce, businesses must prioritize comprehensive training and onboarding programs that foster ongoing development and a commitment to excellence.

The Need for a Commitment to Effective and Continuous Training

Just as the best sports teams are dedicated to year-round training and development, home services companies must adopt a similar mindset. A solid onboarding program goes beyond merely equipping employees with the basics; it prepares them for long-term success. This commitment reflects a company’s dedication to improvement and professional growth, setting the tone for excellence.

When businesses invest in effective training programs, they not only increase employee satisfaction but also elevate the quality of service delivered to clients. Let’s examine three essential components that contribute to a successful training program.

1. A Well-Structured Onboarding Plan

Having a definitive yet flexible onboarding plan in place for the first couple of weeks is paramount. This structured approach includes a clear outline of objectives, expectations, and processes that new hires need to master. It demonstrates that the company values preparation, which builds confidence in new hires, reinforcing that they made the right decision by joining the organization.

An effective onboarding plan should include hands-on training alongside theoretical knowledge. New hires should have the opportunity to shadow experienced professionals, ask questions, and gradually take on responsibilities. By creating an immersive experience, employees gain a comprehensive understanding of their roles while feeling supported and valued from day one.

2. Ongoing Reviews and Focus on Development

Once the initial training period is completed, the commitment to employee development must continue. Implementing regular reviews at 30, 60, and 90 days—and again at six and twelve months—fosters an environment of accountability and continuous improvement. These reviews serve as checkpoints for both the employer and the employee to evaluate progress, discuss challenges, and set new goals.

Consistent feedback encourages loyalty and enhances employee engagement. When employees see their superiors investing time in their growth, they feel valued and are more likely to remain committed to the company’s mission. This focus on development aligns with the idea that effective training is not a one-time event but an ongoing journey.

3. Technical Training and Licensing Preparation

For many positions in the trades, employees must undertake technical classes in the evenings to prepare for licensing exams. Successful companies recognize this need and support their staff in pursuing these educational opportunities. By offering incentives for enrolled courses or adjusting work schedules to accommodate classes, employers demonstrate their commitment to employee growth and skills advancement.

Additionally, providing resources for studying or offering mentorship from experienced staff can enhance this developmental process. When companies prioritize their employees’ educational journeys, they not only cultivate more knowledgeable professionals but also increase the overall competency and reputation of the organization.

Conclusion

In the ever-evolving home services industry, effective training programs are vital for attracting top talent and ensuring long-term success. By implementing a structured onboarding plan, committing to ongoing development, and supporting technical education, businesses can build a strong foundation for excellence. This investment in employee growth not only enhances job performance but also nurtures a loyal and committed workforce dedicated to delivering the highest level of service to clients.

Fostering a culture of continuous improvement will set businesses apart in the competitive landscape of home services. After all, a well-trained team can elevate a company’s reputation and drive sustained success for years to come.

12/19/25

Onboarding & Retention

Company Culture & Purpose

Unleashing Service Excellence: The Continuous Journey of Effective Training Programs

In the bustling home services industry, the quest for top talent is more competitive than ever. Effective training programs are a cornerstone for the success of both new hires and the overall business. Sadly, many companies fall into the trap of providing minimal training, simply throwing service professionals into trucks after a few days of orientation. However, to truly excel and cultivate a thriving workforce, businesses must prioritize comprehensive training and onboarding programs that foster ongoing development and a commitment to excellence.

The Need for a Commitment to Effective and Continuous Training

Just as the best sports teams are dedicated to year-round training and development, home services companies must adopt a similar mindset. A solid onboarding program goes beyond merely equipping employees with the basics; it prepares them for long-term success. This commitment reflects a company’s dedication to improvement and professional growth, setting the tone for excellence.

When businesses invest in effective training programs, they not only increase employee satisfaction but also elevate the quality of service delivered to clients. Let’s examine three essential components that contribute to a successful training program.

1. A Well-Structured Onboarding Plan

Having a definitive yet flexible onboarding plan in place for the first couple of weeks is paramount. This structured approach includes a clear outline of objectives, expectations, and processes that new hires need to master. It demonstrates that the company values preparation, which builds confidence in new hires, reinforcing that they made the right decision by joining the organization.

An effective onboarding plan should include hands-on training alongside theoretical knowledge. New hires should have the opportunity to shadow experienced professionals, ask questions, and gradually take on responsibilities. By creating an immersive experience, employees gain a comprehensive understanding of their roles while feeling supported and valued from day one.

2. Ongoing Reviews and Focus on Development

Once the initial training period is completed, the commitment to employee development must continue. Implementing regular reviews at 30, 60, and 90 days—and again at six and twelve months—fosters an environment of accountability and continuous improvement. These reviews serve as checkpoints for both the employer and the employee to evaluate progress, discuss challenges, and set new goals.

Consistent feedback encourages loyalty and enhances employee engagement. When employees see their superiors investing time in their growth, they feel valued and are more likely to remain committed to the company’s mission. This focus on development aligns with the idea that effective training is not a one-time event but an ongoing journey.

3. Technical Training and Licensing Preparation

For many positions in the trades, employees must undertake technical classes in the evenings to prepare for licensing exams. Successful companies recognize this need and support their staff in pursuing these educational opportunities. By offering incentives for enrolled courses or adjusting work schedules to accommodate classes, employers demonstrate their commitment to employee growth and skills advancement.

Additionally, providing resources for studying or offering mentorship from experienced staff can enhance this developmental process. When companies prioritize their employees’ educational journeys, they not only cultivate more knowledgeable professionals but also increase the overall competency and reputation of the organization.

Conclusion

In the ever-evolving home services industry, effective training programs are vital for attracting top talent and ensuring long-term success. By implementing a structured onboarding plan, committing to ongoing development, and supporting technical education, businesses can build a strong foundation for excellence. This investment in employee growth not only enhances job performance but also nurtures a loyal and committed workforce dedicated to delivering the highest level of service to clients.

Fostering a culture of continuous improvement will set businesses apart in the competitive landscape of home services. After all, a well-trained team can elevate a company’s reputation and drive sustained success for years to come.

12/19/25

Company Culture & Purpose

Recruiting Tools & Methods

Onboarding & Retention

Beyond Salary: Crafting Unique Benefits to Attract Skilled Workers in the Trades

In the competitive world of home services and trades, attracting top talent can be a challenging endeavor, especially for small business owners just starting. Traditional compensation and benefits packages may not be feasible for many due to budget constraints, creating a daunting situation for those looking to hire skilled professionals. However, creative benefits packages can be an exceptional solution, enabling small businesses to attract and retain talent without breaking the bank.

The Importance of Creative Benefits Packages

As small business owners in the trades, it’s crucial to recognize that the job market is evolving. Candidates today are looking for more than just competitive salaries; they want a holistic package that addresses their personal and professional needs. A robust and attractive benefits package can differentiate your company from competitors, making you a preferred employer even when financial resources are limited.

Creative Options Beyond Salary

Here are several innovative ideas to consider when crafting a benefits package that will appeal to top candidates without necessitating significant financial investment:

  1. Gym Memberships and Wellness Programs


    Promoting health and wellness can be a small investment with significant returns. Offering a gym membership or wellness stipends for fitness programs can encourage a healthy lifestyle among your employees. This not only boosts morale but can lead to reduced absenteeism and increased productivity.


  2. Health Insurance Stipend


    Understanding that health insurance can be a significant cost, small businesses might offer a health insurance stipend that is adjustable based on the candidate's experience and needs. By negotiating this amount, you can tailor it to attract seasoned professionals seeking a supportive benefits structure.


  3. Flexible Work Arrangements


    Offering flexible work schedules, whether remote work options or adjustable hours, can be attractive to candidates who prioritize work-life balance. This flexibility can help you attract top talent who may have other commitments, such as family or personal projects.


  4. Tiered Signing Bonuses


    To manage financial risk, consider offering a signing bonus that is tiered over time. By breaking the bonus into smaller, scheduled payments, you incentivize candidates not only to join but to stay with your company, knowing they have a financial reward waiting at the completion of specific milestones.


  5. Volunteer Days


    Paid volunteer days allow employees to contribute to causes they are passionate about while promoting a positive company image. This initiative can foster team bonding and enhance employee satisfaction because people generally appreciate employers who support community engagement.


  6. Performance-Based PTO


    Tying additional days off to specific Key Performance Indicators (KPIs) can motivate employees to meet and exceed expectations while providing an attractive incentive. This approach encourages a results-oriented culture, rewarding employees for their contributions to the company's success.


  7. Increased Vacation Time


    If you are seeking candidates with significant experience, it's important to recognize that they may expect more than just one week of paid time off (PTO). Offering two or even three weeks of vacation in the first year can be highly attractive to professionals who have earned generous leave at previous positions. This adjustment can make your company more appealing and help you attract seasoned talent looking for a supportive and respectful workplace.


  8. Professional Development Opportunities


    Investing in your employees' growth by offering training programs, certifications, or workshops can enhance their skills and show that you value their long-term career paths. This can also increase loyalty and drive.


  9. Employee Recognition Programs


    Small gestures, such as employee of the month awards, shout-outs in team meetings, or small gift cards for a job well done, can go a long way in creating a positive work environment and demonstrating appreciation.


Conclusion

In a landscape where attracting top talent in the trades is becoming increasingly difficult, small businesses must be innovative in how they present their benefits and compensation packages. By incorporating creative options that focus on flexibility, wellbeing, and professional development, you can build a compelling offer that resonates with high-caliber candidates. Remember that impressive benefits don’t always have to come with a hefty price tag; with a bit of thought and creativity, even the smallest businesses can make their offers shine. By doing this, you’ll not only attract top talent but also cultivate a loyal and dedicated workforce that can propel your business to success.

12/19/25

Company Culture & Purpose

Recruiting Tools & Methods

Onboarding & Retention

Beyond Salary: Crafting Unique Benefits to Attract Skilled Workers in the Trades

In the competitive world of home services and trades, attracting top talent can be a challenging endeavor, especially for small business owners just starting. Traditional compensation and benefits packages may not be feasible for many due to budget constraints, creating a daunting situation for those looking to hire skilled professionals. However, creative benefits packages can be an exceptional solution, enabling small businesses to attract and retain talent without breaking the bank.

The Importance of Creative Benefits Packages

As small business owners in the trades, it’s crucial to recognize that the job market is evolving. Candidates today are looking for more than just competitive salaries; they want a holistic package that addresses their personal and professional needs. A robust and attractive benefits package can differentiate your company from competitors, making you a preferred employer even when financial resources are limited.

Creative Options Beyond Salary

Here are several innovative ideas to consider when crafting a benefits package that will appeal to top candidates without necessitating significant financial investment:

  1. Gym Memberships and Wellness Programs


    Promoting health and wellness can be a small investment with significant returns. Offering a gym membership or wellness stipends for fitness programs can encourage a healthy lifestyle among your employees. This not only boosts morale but can lead to reduced absenteeism and increased productivity.


  2. Health Insurance Stipend


    Understanding that health insurance can be a significant cost, small businesses might offer a health insurance stipend that is adjustable based on the candidate's experience and needs. By negotiating this amount, you can tailor it to attract seasoned professionals seeking a supportive benefits structure.


  3. Flexible Work Arrangements


    Offering flexible work schedules, whether remote work options or adjustable hours, can be attractive to candidates who prioritize work-life balance. This flexibility can help you attract top talent who may have other commitments, such as family or personal projects.


  4. Tiered Signing Bonuses


    To manage financial risk, consider offering a signing bonus that is tiered over time. By breaking the bonus into smaller, scheduled payments, you incentivize candidates not only to join but to stay with your company, knowing they have a financial reward waiting at the completion of specific milestones.


  5. Volunteer Days


    Paid volunteer days allow employees to contribute to causes they are passionate about while promoting a positive company image. This initiative can foster team bonding and enhance employee satisfaction because people generally appreciate employers who support community engagement.


  6. Performance-Based PTO


    Tying additional days off to specific Key Performance Indicators (KPIs) can motivate employees to meet and exceed expectations while providing an attractive incentive. This approach encourages a results-oriented culture, rewarding employees for their contributions to the company's success.


  7. Increased Vacation Time


    If you are seeking candidates with significant experience, it's important to recognize that they may expect more than just one week of paid time off (PTO). Offering two or even three weeks of vacation in the first year can be highly attractive to professionals who have earned generous leave at previous positions. This adjustment can make your company more appealing and help you attract seasoned talent looking for a supportive and respectful workplace.


  8. Professional Development Opportunities


    Investing in your employees' growth by offering training programs, certifications, or workshops can enhance their skills and show that you value their long-term career paths. This can also increase loyalty and drive.


  9. Employee Recognition Programs


    Small gestures, such as employee of the month awards, shout-outs in team meetings, or small gift cards for a job well done, can go a long way in creating a positive work environment and demonstrating appreciation.


Conclusion

In a landscape where attracting top talent in the trades is becoming increasingly difficult, small businesses must be innovative in how they present their benefits and compensation packages. By incorporating creative options that focus on flexibility, wellbeing, and professional development, you can build a compelling offer that resonates with high-caliber candidates. Remember that impressive benefits don’t always have to come with a hefty price tag; with a bit of thought and creativity, even the smallest businesses can make their offers shine. By doing this, you’ll not only attract top talent but also cultivate a loyal and dedicated workforce that can propel your business to success.

12/19/25

Company Culture & Purpose

Recruiting Tools & Methods

Onboarding & Retention

Beyond Salary: Crafting Unique Benefits to Attract Skilled Workers in the Trades

In the competitive world of home services and trades, attracting top talent can be a challenging endeavor, especially for small business owners just starting. Traditional compensation and benefits packages may not be feasible for many due to budget constraints, creating a daunting situation for those looking to hire skilled professionals. However, creative benefits packages can be an exceptional solution, enabling small businesses to attract and retain talent without breaking the bank.

The Importance of Creative Benefits Packages

As small business owners in the trades, it’s crucial to recognize that the job market is evolving. Candidates today are looking for more than just competitive salaries; they want a holistic package that addresses their personal and professional needs. A robust and attractive benefits package can differentiate your company from competitors, making you a preferred employer even when financial resources are limited.

Creative Options Beyond Salary

Here are several innovative ideas to consider when crafting a benefits package that will appeal to top candidates without necessitating significant financial investment:

  1. Gym Memberships and Wellness Programs


    Promoting health and wellness can be a small investment with significant returns. Offering a gym membership or wellness stipends for fitness programs can encourage a healthy lifestyle among your employees. This not only boosts morale but can lead to reduced absenteeism and increased productivity.


  2. Health Insurance Stipend


    Understanding that health insurance can be a significant cost, small businesses might offer a health insurance stipend that is adjustable based on the candidate's experience and needs. By negotiating this amount, you can tailor it to attract seasoned professionals seeking a supportive benefits structure.


  3. Flexible Work Arrangements


    Offering flexible work schedules, whether remote work options or adjustable hours, can be attractive to candidates who prioritize work-life balance. This flexibility can help you attract top talent who may have other commitments, such as family or personal projects.


  4. Tiered Signing Bonuses


    To manage financial risk, consider offering a signing bonus that is tiered over time. By breaking the bonus into smaller, scheduled payments, you incentivize candidates not only to join but to stay with your company, knowing they have a financial reward waiting at the completion of specific milestones.


  5. Volunteer Days


    Paid volunteer days allow employees to contribute to causes they are passionate about while promoting a positive company image. This initiative can foster team bonding and enhance employee satisfaction because people generally appreciate employers who support community engagement.


  6. Performance-Based PTO


    Tying additional days off to specific Key Performance Indicators (KPIs) can motivate employees to meet and exceed expectations while providing an attractive incentive. This approach encourages a results-oriented culture, rewarding employees for their contributions to the company's success.


  7. Increased Vacation Time


    If you are seeking candidates with significant experience, it's important to recognize that they may expect more than just one week of paid time off (PTO). Offering two or even three weeks of vacation in the first year can be highly attractive to professionals who have earned generous leave at previous positions. This adjustment can make your company more appealing and help you attract seasoned talent looking for a supportive and respectful workplace.


  8. Professional Development Opportunities


    Investing in your employees' growth by offering training programs, certifications, or workshops can enhance their skills and show that you value their long-term career paths. This can also increase loyalty and drive.


  9. Employee Recognition Programs


    Small gestures, such as employee of the month awards, shout-outs in team meetings, or small gift cards for a job well done, can go a long way in creating a positive work environment and demonstrating appreciation.


Conclusion

In a landscape where attracting top talent in the trades is becoming increasingly difficult, small businesses must be innovative in how they present their benefits and compensation packages. By incorporating creative options that focus on flexibility, wellbeing, and professional development, you can build a compelling offer that resonates with high-caliber candidates. Remember that impressive benefits don’t always have to come with a hefty price tag; with a bit of thought and creativity, even the smallest businesses can make their offers shine. By doing this, you’ll not only attract top talent but also cultivate a loyal and dedicated workforce that can propel your business to success.

12/18/25

Company Culture & Purpose

Workforce Trends & Insights

Unlocking Talent: How a Purpose-Driven Culture Sets Your Company Apart in the Job Market

In the competitive landscape of today’s job market, attracting and retaining top talent has become more crucial than ever. Clear mission and values serve as guiding principles that not only define a company’s identity but also shape its culture. Zig Ziglar once said, “Research indicates that employees have three prime needs: Interesting work, recognition for doing a good job, and being let in on things that are going on in the company.” These needs resonate deeply in the minds of potential employees, influencing their decision to join and remain with an organization.

1. Interesting Work

The concept of “interesting work” can vary significantly from person to person. For some, it may be the thrill of problem-solving in a fast-paced environment, while for others, it could be the opportunity to create and innovate. However, one common thread unites these definitions: alignment with the organization's mission and values. When a company's mission is clear and compelling, it instills a sense of purpose among employees. They find meaning in their work, which fuels engagement and boosts productivity. 

When organizations regularly communicate their goals and values, they help employees understand their role in the larger picture. This connection can transform mundane tasks into exciting challenges, as employees realize that their contributions are vital to fulfilling the company’s mission. Thus, companies should take proactive steps to ensure employees see how their work relates to broader organizational objectives, creating a culture where interesting work flourishes.

2. Recognition for Doing a Good Job

Recognition is another powerful driver of employee satisfaction and retention. It’s not just about appreciating the results of a job well done; it’s about acknowledging the person behind the achievement. When organizations consistently recognize and value their employees, they foster a culture of appreciation that encourages individuals to put forth their best effort.

Employees thrive when they know their hard work is seen and valued. Praise can come in various forms—verbal acknowledgments in meetings, awards for excellence, or simple thank-you notes. The key is to make recognition a regular part of the company culture. When employees feel appreciated, they are more likely to stay committed to the organization, driving loyalty and promoting a positive working environment.

3. Transparency in Communication

Being "let in on things that are going on in the company" is essential in building trust and a sense of belonging. Employees appreciate transparency around company goals, challenges, and the plans for the future. Sharing the organization’s journey—including its "Big Hairy Audacious Goals" (BHAGs), as coined by Gino Wickman—helps employees feel connected to the mission.

When teams are informed about upcoming initiatives, market changes, or organizational challenges, they are better equipped to align their work with the company's direction. This openness creates an environment where employees feel included and empowered to contribute to solutions. Moreover, it eliminates uncertainty and speculation, which can be detrimental to morale and engagement.

Conclusion

In summary, a clear mission and set of values are crucial for attracting and retaining great hires. By offering interesting work, recognizing employees’ contributions, and fostering transparency in communication, organizations can create a culture that not only attracts top talent but also inspires loyalty and commitment. As potential hires evaluate where to invest their talents, they are drawn to environments that emphasize purpose, appreciation, and openness. Companies that embrace these principles will not only attract the best talent but will also cultivate a workforce that is engaged, motivated, and dedicated to achieving collective success.

12/18/25

Company Culture & Purpose

Workforce Trends & Insights

Unlocking Talent: How a Purpose-Driven Culture Sets Your Company Apart in the Job Market

In the competitive landscape of today’s job market, attracting and retaining top talent has become more crucial than ever. Clear mission and values serve as guiding principles that not only define a company’s identity but also shape its culture. Zig Ziglar once said, “Research indicates that employees have three prime needs: Interesting work, recognition for doing a good job, and being let in on things that are going on in the company.” These needs resonate deeply in the minds of potential employees, influencing their decision to join and remain with an organization.

1. Interesting Work

The concept of “interesting work” can vary significantly from person to person. For some, it may be the thrill of problem-solving in a fast-paced environment, while for others, it could be the opportunity to create and innovate. However, one common thread unites these definitions: alignment with the organization's mission and values. When a company's mission is clear and compelling, it instills a sense of purpose among employees. They find meaning in their work, which fuels engagement and boosts productivity. 

When organizations regularly communicate their goals and values, they help employees understand their role in the larger picture. This connection can transform mundane tasks into exciting challenges, as employees realize that their contributions are vital to fulfilling the company’s mission. Thus, companies should take proactive steps to ensure employees see how their work relates to broader organizational objectives, creating a culture where interesting work flourishes.

2. Recognition for Doing a Good Job

Recognition is another powerful driver of employee satisfaction and retention. It’s not just about appreciating the results of a job well done; it’s about acknowledging the person behind the achievement. When organizations consistently recognize and value their employees, they foster a culture of appreciation that encourages individuals to put forth their best effort.

Employees thrive when they know their hard work is seen and valued. Praise can come in various forms—verbal acknowledgments in meetings, awards for excellence, or simple thank-you notes. The key is to make recognition a regular part of the company culture. When employees feel appreciated, they are more likely to stay committed to the organization, driving loyalty and promoting a positive working environment.

3. Transparency in Communication

Being "let in on things that are going on in the company" is essential in building trust and a sense of belonging. Employees appreciate transparency around company goals, challenges, and the plans for the future. Sharing the organization’s journey—including its "Big Hairy Audacious Goals" (BHAGs), as coined by Gino Wickman—helps employees feel connected to the mission.

When teams are informed about upcoming initiatives, market changes, or organizational challenges, they are better equipped to align their work with the company's direction. This openness creates an environment where employees feel included and empowered to contribute to solutions. Moreover, it eliminates uncertainty and speculation, which can be detrimental to morale and engagement.

Conclusion

In summary, a clear mission and set of values are crucial for attracting and retaining great hires. By offering interesting work, recognizing employees’ contributions, and fostering transparency in communication, organizations can create a culture that not only attracts top talent but also inspires loyalty and commitment. As potential hires evaluate where to invest their talents, they are drawn to environments that emphasize purpose, appreciation, and openness. Companies that embrace these principles will not only attract the best talent but will also cultivate a workforce that is engaged, motivated, and dedicated to achieving collective success.

12/18/25

Company Culture & Purpose

Workforce Trends & Insights

Unlocking Talent: How a Purpose-Driven Culture Sets Your Company Apart in the Job Market

In the competitive landscape of today’s job market, attracting and retaining top talent has become more crucial than ever. Clear mission and values serve as guiding principles that not only define a company’s identity but also shape its culture. Zig Ziglar once said, “Research indicates that employees have three prime needs: Interesting work, recognition for doing a good job, and being let in on things that are going on in the company.” These needs resonate deeply in the minds of potential employees, influencing their decision to join and remain with an organization.

1. Interesting Work

The concept of “interesting work” can vary significantly from person to person. For some, it may be the thrill of problem-solving in a fast-paced environment, while for others, it could be the opportunity to create and innovate. However, one common thread unites these definitions: alignment with the organization's mission and values. When a company's mission is clear and compelling, it instills a sense of purpose among employees. They find meaning in their work, which fuels engagement and boosts productivity. 

When organizations regularly communicate their goals and values, they help employees understand their role in the larger picture. This connection can transform mundane tasks into exciting challenges, as employees realize that their contributions are vital to fulfilling the company’s mission. Thus, companies should take proactive steps to ensure employees see how their work relates to broader organizational objectives, creating a culture where interesting work flourishes.

2. Recognition for Doing a Good Job

Recognition is another powerful driver of employee satisfaction and retention. It’s not just about appreciating the results of a job well done; it’s about acknowledging the person behind the achievement. When organizations consistently recognize and value their employees, they foster a culture of appreciation that encourages individuals to put forth their best effort.

Employees thrive when they know their hard work is seen and valued. Praise can come in various forms—verbal acknowledgments in meetings, awards for excellence, or simple thank-you notes. The key is to make recognition a regular part of the company culture. When employees feel appreciated, they are more likely to stay committed to the organization, driving loyalty and promoting a positive working environment.

3. Transparency in Communication

Being "let in on things that are going on in the company" is essential in building trust and a sense of belonging. Employees appreciate transparency around company goals, challenges, and the plans for the future. Sharing the organization’s journey—including its "Big Hairy Audacious Goals" (BHAGs), as coined by Gino Wickman—helps employees feel connected to the mission.

When teams are informed about upcoming initiatives, market changes, or organizational challenges, they are better equipped to align their work with the company's direction. This openness creates an environment where employees feel included and empowered to contribute to solutions. Moreover, it eliminates uncertainty and speculation, which can be detrimental to morale and engagement.

Conclusion

In summary, a clear mission and set of values are crucial for attracting and retaining great hires. By offering interesting work, recognizing employees’ contributions, and fostering transparency in communication, organizations can create a culture that not only attracts top talent but also inspires loyalty and commitment. As potential hires evaluate where to invest their talents, they are drawn to environments that emphasize purpose, appreciation, and openness. Companies that embrace these principles will not only attract the best talent but will also cultivate a workforce that is engaged, motivated, and dedicated to achieving collective success.

12/3/25

Hiring Strategy

Preparing for Growth in the New Year: The Essential Hiring Strategy for Business Owners

As we approach the end of the year, it is crucial for business owners to reflect on their growth plans and how to effectively build out their teams. Are you prepared for the future? Understanding when to expand your team and the triggers that necessitate hiring is key to maintaining a smooth growth trajectory. Waiting until the last minute can lead to hasty decisions and costly hiring mistakes.

One of the biggest problems small business owners face when hiring is trying to do it themselves. Hiring is not easy anymore; times have changed. There's now more strategy involved in crafting job advertisements, sourcing candidates, and marketing positions effectively to attract qualified talent. Business owners often lack the time and expertise necessary for this process. Their strengths typically lie in other areas that require their attention. 

When a business owner finally decides to outsource the recruiting process, they often find themselves in a rush to hire, feeling the pressure to fill the position immediately. This urgency can lead to hiring mistakes, resulting in new team members quitting or performing poorly, which ultimately backfires on the organization.

To set yourself up for success in the coming year, consider these top actions to prepare for hiring:

  1. Identify Growth Triggers: Monitor your business metrics to determine when it is time to hire. Look for signs like increased workload, expanding client demands, and team burnout.

  2. Create a Hiring Plan: Develop a clear hiring strategy that outlines roles needed, timelines, and budget. This plan should be revisited regularly and updated as your business evolves.

  3. Set Recruitment Timelines: Start the recruitment process well in advance of anticipated growth. Aim for at least three months before you expect to need a new team member. This allows time for sourcing, interviewing, and evaluating candidates.

  4. Prepare Onboarding and Training: Develop a robust training program that will help new hires ramp up quickly. Factor in a transition period of at least 1-3 months for them to become fully effective in their roles.

  5. Build a Talent Pipeline: Continuously engage with potential candidates, even when you are not actively hiring. Networking and building relationships can lead to quicker placements when the need arises.

The end of the year is the time that many business owners are strategizing for growth in the upcoming year. Without a well-thought-out hiring plan, you risk falling behind, which can compromise your growth process. Start today - identify your hiring needs, create your plan, and position yourself for success. 

Are you ready to hire with confidence? Reach out to Trustal Recruiting to learn how we help home services business owners hire reliable professional tradespeople and office support without the stress, wasted time or uncertainty of doing it alone.

12/3/25

Hiring Strategy

Preparing for Growth in the New Year: The Essential Hiring Strategy for Business Owners

As we approach the end of the year, it is crucial for business owners to reflect on their growth plans and how to effectively build out their teams. Are you prepared for the future? Understanding when to expand your team and the triggers that necessitate hiring is key to maintaining a smooth growth trajectory. Waiting until the last minute can lead to hasty decisions and costly hiring mistakes.

One of the biggest problems small business owners face when hiring is trying to do it themselves. Hiring is not easy anymore; times have changed. There's now more strategy involved in crafting job advertisements, sourcing candidates, and marketing positions effectively to attract qualified talent. Business owners often lack the time and expertise necessary for this process. Their strengths typically lie in other areas that require their attention. 

When a business owner finally decides to outsource the recruiting process, they often find themselves in a rush to hire, feeling the pressure to fill the position immediately. This urgency can lead to hiring mistakes, resulting in new team members quitting or performing poorly, which ultimately backfires on the organization.

To set yourself up for success in the coming year, consider these top actions to prepare for hiring:

  1. Identify Growth Triggers: Monitor your business metrics to determine when it is time to hire. Look for signs like increased workload, expanding client demands, and team burnout.

  2. Create a Hiring Plan: Develop a clear hiring strategy that outlines roles needed, timelines, and budget. This plan should be revisited regularly and updated as your business evolves.

  3. Set Recruitment Timelines: Start the recruitment process well in advance of anticipated growth. Aim for at least three months before you expect to need a new team member. This allows time for sourcing, interviewing, and evaluating candidates.

  4. Prepare Onboarding and Training: Develop a robust training program that will help new hires ramp up quickly. Factor in a transition period of at least 1-3 months for them to become fully effective in their roles.

  5. Build a Talent Pipeline: Continuously engage with potential candidates, even when you are not actively hiring. Networking and building relationships can lead to quicker placements when the need arises.

The end of the year is the time that many business owners are strategizing for growth in the upcoming year. Without a well-thought-out hiring plan, you risk falling behind, which can compromise your growth process. Start today - identify your hiring needs, create your plan, and position yourself for success. 

Are you ready to hire with confidence? Reach out to Trustal Recruiting to learn how we help home services business owners hire reliable professional tradespeople and office support without the stress, wasted time or uncertainty of doing it alone.

12/3/25

Hiring Strategy

Preparing for Growth in the New Year: The Essential Hiring Strategy for Business Owners

As we approach the end of the year, it is crucial for business owners to reflect on their growth plans and how to effectively build out their teams. Are you prepared for the future? Understanding when to expand your team and the triggers that necessitate hiring is key to maintaining a smooth growth trajectory. Waiting until the last minute can lead to hasty decisions and costly hiring mistakes.

One of the biggest problems small business owners face when hiring is trying to do it themselves. Hiring is not easy anymore; times have changed. There's now more strategy involved in crafting job advertisements, sourcing candidates, and marketing positions effectively to attract qualified talent. Business owners often lack the time and expertise necessary for this process. Their strengths typically lie in other areas that require their attention. 

When a business owner finally decides to outsource the recruiting process, they often find themselves in a rush to hire, feeling the pressure to fill the position immediately. This urgency can lead to hiring mistakes, resulting in new team members quitting or performing poorly, which ultimately backfires on the organization.

To set yourself up for success in the coming year, consider these top actions to prepare for hiring:

  1. Identify Growth Triggers: Monitor your business metrics to determine when it is time to hire. Look for signs like increased workload, expanding client demands, and team burnout.

  2. Create a Hiring Plan: Develop a clear hiring strategy that outlines roles needed, timelines, and budget. This plan should be revisited regularly and updated as your business evolves.

  3. Set Recruitment Timelines: Start the recruitment process well in advance of anticipated growth. Aim for at least three months before you expect to need a new team member. This allows time for sourcing, interviewing, and evaluating candidates.

  4. Prepare Onboarding and Training: Develop a robust training program that will help new hires ramp up quickly. Factor in a transition period of at least 1-3 months for them to become fully effective in their roles.

  5. Build a Talent Pipeline: Continuously engage with potential candidates, even when you are not actively hiring. Networking and building relationships can lead to quicker placements when the need arises.

The end of the year is the time that many business owners are strategizing for growth in the upcoming year. Without a well-thought-out hiring plan, you risk falling behind, which can compromise your growth process. Start today - identify your hiring needs, create your plan, and position yourself for success. 

Are you ready to hire with confidence? Reach out to Trustal Recruiting to learn how we help home services business owners hire reliable professional tradespeople and office support without the stress, wasted time or uncertainty of doing it alone.

11/1/25

Hiring Strategy

Small business Leadership

Why Hiring Skilled Tradesmen Has Never Been More Challenging and How to Overcome It

Hiring highly skilled, trustworthy tradesmen for the home services industry has become an uphill battle. The landscape has shifted dramatically, making it harder than ever to find the right talent and it’s not slowing down anytime soon. Many factors are contributing to this ongoing shortage, and understanding these is the first step toward overcoming it.

What’s Causing the Hiring Struggle?

Outdated Hiring Practices

Many companies still rely on hiring methods designed for a different era. They lack real-time insights into workforce needs, leaving them reacting rather than proactively sourcing top candidates.

Retirements

A significant percentage of skilled tradespeople are reaching retirement age. Recent estimates indicate that around 45 percent of the experienced workforce is nearing retirement or has already retired in the past few years, creating a widening gap that’s tough to fill.

Neglect of Trade Careers

There was a huge decline in vocational education and training programs over the past years. Fewer young people are pursuing trade careers, which means the pool of newly trained talent is shrinking. (It’s starting to shift a little bit, thank goodness.)

Perception Issues

Trade jobs often carry a stigma, viewed as less prestigious compared to white-collar roles. This perception discourages many potential candidates from considering careers in the trades.

Economic Downturns

Broader economic challenges have made it harder for companies to attract skilled workers. When unemployment rises or economic uncertainty looms, top talent tends to hold off on switching jobs or entering new fields.

All of these factors combine to create a shortage of skilled tradespeople that is projected to persist well into 2026 and beyond. For employers, this is a serious challenge and adapting is essential.

What Has Changed in the Market and Recruitment Platforms?

Gone are the days when placing an ad on ZipRecruiter or Indeed would flood your inbox with qualified resumes. The market is different now. A combination of fewer trained tradespeople, aging workforce retirements, and increased competition means you need to be more strategic. 

While there’s been a renewed push to encourage young people into the trades, it takes years of schooling, documented hours working under licensed master tradespeople to earn licenses in many fields. The tests are hard and not everyone prepares. Some give up and don’t have the license but have the experience. The process is rigorous and expensive, often putting resource-strapped young people with growing families at a disadvantage. (And let’s not forget that some people have background issues…making things even more challenging.)

What Should You Do? 

Adopt an “Always Be Looking” Mindset

The most important mindset shift is to continuously seek new talent. This isn’t about reacting to openings it’s about being proactive. Because the window for hiring quality tradesmen is shrinking, think about hiring like your marketing and advertising…always in motion. Your marketing is a percentage of your annual revenue. Recruiting should be approached the same way because if you do not have the people to fulfill the leads, then what’s it all for?

In the past, a few weeks running an ad on a hiring platform would produce good candidates to interview. Now it can take months to find the right candidate, and the best ones go fast. They’re snapped up quickly by competitors who are quicker to respond. If you're not out there consistently building your pipeline, you risk missing top-tier talent altogether.

Partner with Trustal Recruiting

Want to avoid the pain of traditional hiring delays? We work with our clients on flexible retainer arrangements to ensure you're “always looking” and reaching out to highly qualified candidates. We help you attract skilled tradespeople as efficiently and affordably as possible, so your team stays stocked with the talent needed to grow and reach your business goals. 

The Bottom Line

The world of trades hiring has changed drastically. But with the right approach - proactive sourcing, smart partnerships, and a shift in mindset - you can overcome these challenges. Contact us at Trustal Recruiting today and let us help you build the team that will take your business to the next level.

11/1/25

Hiring Strategy

Small business Leadership

Why Hiring Skilled Tradesmen Has Never Been More Challenging and How to Overcome It

Hiring highly skilled, trustworthy tradesmen for the home services industry has become an uphill battle. The landscape has shifted dramatically, making it harder than ever to find the right talent and it’s not slowing down anytime soon. Many factors are contributing to this ongoing shortage, and understanding these is the first step toward overcoming it.

What’s Causing the Hiring Struggle?

Outdated Hiring Practices

Many companies still rely on hiring methods designed for a different era. They lack real-time insights into workforce needs, leaving them reacting rather than proactively sourcing top candidates.

Retirements

A significant percentage of skilled tradespeople are reaching retirement age. Recent estimates indicate that around 45 percent of the experienced workforce is nearing retirement or has already retired in the past few years, creating a widening gap that’s tough to fill.

Neglect of Trade Careers

There was a huge decline in vocational education and training programs over the past years. Fewer young people are pursuing trade careers, which means the pool of newly trained talent is shrinking. (It’s starting to shift a little bit, thank goodness.)

Perception Issues

Trade jobs often carry a stigma, viewed as less prestigious compared to white-collar roles. This perception discourages many potential candidates from considering careers in the trades.

Economic Downturns

Broader economic challenges have made it harder for companies to attract skilled workers. When unemployment rises or economic uncertainty looms, top talent tends to hold off on switching jobs or entering new fields.

All of these factors combine to create a shortage of skilled tradespeople that is projected to persist well into 2026 and beyond. For employers, this is a serious challenge and adapting is essential.

What Has Changed in the Market and Recruitment Platforms?

Gone are the days when placing an ad on ZipRecruiter or Indeed would flood your inbox with qualified resumes. The market is different now. A combination of fewer trained tradespeople, aging workforce retirements, and increased competition means you need to be more strategic. 

While there’s been a renewed push to encourage young people into the trades, it takes years of schooling, documented hours working under licensed master tradespeople to earn licenses in many fields. The tests are hard and not everyone prepares. Some give up and don’t have the license but have the experience. The process is rigorous and expensive, often putting resource-strapped young people with growing families at a disadvantage. (And let’s not forget that some people have background issues…making things even more challenging.)

What Should You Do? 

Adopt an “Always Be Looking” Mindset

The most important mindset shift is to continuously seek new talent. This isn’t about reacting to openings it’s about being proactive. Because the window for hiring quality tradesmen is shrinking, think about hiring like your marketing and advertising…always in motion. Your marketing is a percentage of your annual revenue. Recruiting should be approached the same way because if you do not have the people to fulfill the leads, then what’s it all for?

In the past, a few weeks running an ad on a hiring platform would produce good candidates to interview. Now it can take months to find the right candidate, and the best ones go fast. They’re snapped up quickly by competitors who are quicker to respond. If you're not out there consistently building your pipeline, you risk missing top-tier talent altogether.

Partner with Trustal Recruiting

Want to avoid the pain of traditional hiring delays? We work with our clients on flexible retainer arrangements to ensure you're “always looking” and reaching out to highly qualified candidates. We help you attract skilled tradespeople as efficiently and affordably as possible, so your team stays stocked with the talent needed to grow and reach your business goals. 

The Bottom Line

The world of trades hiring has changed drastically. But with the right approach - proactive sourcing, smart partnerships, and a shift in mindset - you can overcome these challenges. Contact us at Trustal Recruiting today and let us help you build the team that will take your business to the next level.

11/1/25

Hiring Strategy

Small business Leadership

Why Hiring Skilled Tradesmen Has Never Been More Challenging and How to Overcome It

Hiring highly skilled, trustworthy tradesmen for the home services industry has become an uphill battle. The landscape has shifted dramatically, making it harder than ever to find the right talent and it’s not slowing down anytime soon. Many factors are contributing to this ongoing shortage, and understanding these is the first step toward overcoming it.

What’s Causing the Hiring Struggle?

Outdated Hiring Practices

Many companies still rely on hiring methods designed for a different era. They lack real-time insights into workforce needs, leaving them reacting rather than proactively sourcing top candidates.

Retirements

A significant percentage of skilled tradespeople are reaching retirement age. Recent estimates indicate that around 45 percent of the experienced workforce is nearing retirement or has already retired in the past few years, creating a widening gap that’s tough to fill.

Neglect of Trade Careers

There was a huge decline in vocational education and training programs over the past years. Fewer young people are pursuing trade careers, which means the pool of newly trained talent is shrinking. (It’s starting to shift a little bit, thank goodness.)

Perception Issues

Trade jobs often carry a stigma, viewed as less prestigious compared to white-collar roles. This perception discourages many potential candidates from considering careers in the trades.

Economic Downturns

Broader economic challenges have made it harder for companies to attract skilled workers. When unemployment rises or economic uncertainty looms, top talent tends to hold off on switching jobs or entering new fields.

All of these factors combine to create a shortage of skilled tradespeople that is projected to persist well into 2026 and beyond. For employers, this is a serious challenge and adapting is essential.

What Has Changed in the Market and Recruitment Platforms?

Gone are the days when placing an ad on ZipRecruiter or Indeed would flood your inbox with qualified resumes. The market is different now. A combination of fewer trained tradespeople, aging workforce retirements, and increased competition means you need to be more strategic. 

While there’s been a renewed push to encourage young people into the trades, it takes years of schooling, documented hours working under licensed master tradespeople to earn licenses in many fields. The tests are hard and not everyone prepares. Some give up and don’t have the license but have the experience. The process is rigorous and expensive, often putting resource-strapped young people with growing families at a disadvantage. (And let’s not forget that some people have background issues…making things even more challenging.)

What Should You Do? 

Adopt an “Always Be Looking” Mindset

The most important mindset shift is to continuously seek new talent. This isn’t about reacting to openings it’s about being proactive. Because the window for hiring quality tradesmen is shrinking, think about hiring like your marketing and advertising…always in motion. Your marketing is a percentage of your annual revenue. Recruiting should be approached the same way because if you do not have the people to fulfill the leads, then what’s it all for?

In the past, a few weeks running an ad on a hiring platform would produce good candidates to interview. Now it can take months to find the right candidate, and the best ones go fast. They’re snapped up quickly by competitors who are quicker to respond. If you're not out there consistently building your pipeline, you risk missing top-tier talent altogether.

Partner with Trustal Recruiting

Want to avoid the pain of traditional hiring delays? We work with our clients on flexible retainer arrangements to ensure you're “always looking” and reaching out to highly qualified candidates. We help you attract skilled tradespeople as efficiently and affordably as possible, so your team stays stocked with the talent needed to grow and reach your business goals. 

The Bottom Line

The world of trades hiring has changed drastically. But with the right approach - proactive sourcing, smart partnerships, and a shift in mindset - you can overcome these challenges. Contact us at Trustal Recruiting today and let us help you build the team that will take your business to the next level.

11/1/25

Hiring Strategy

Small business Leadership

You Don’t Have to Do It All: How Small Business Owners Can Reclaim Their Time and Grow Big

If you're a small business owner in the home services industry - roofing, HVAC, electrical, plumbing, flooring, remodeling, or similar - you’ve probably felt like you’re carrying the weight of the world on your shoulders. You’re doing everything. Managing jobs, handling customer calls, overseeing staff, and still trying to grow. It’s exhausting, and often, it feels like you’re fighting a losing battle. But here’s the truth: you don’t have to do it all; and you shouldn’t.

At Trustal Recruiting, 95% of our clients are locally owned and operated home services entrepreneurs just like you. You’re passionate, hardworking, and dedicated to your craft. But you’re also overwhelmed, stuck in the day-to-day, and unsure how to break free from the cycle of endless work. The good news? There are solutions - ways to scale faster, avoid burnout, and create a truly thriving business.

Why Do You Feel Like You're Doing It All?

Small business owners often wear multiple hats because they believe they must. They’re driven by the desire to serve their customers well, keep the business afloat, and make their mark. Over time, this can lead to feelings of being stuck, overwhelmed, and alone - especially when things aren’t growing as quickly as hoped or when new challenges crop up daily. 

This mindset stems from a common misconception: that success equals working harder and longer. But the real game-changer lies in your mindset and in understanding what you should be focusing on versus what you should delegate or automate.

There Is a Better Way: Clarity and Mindset Shift

Change begins with clarity. You need to identify what only you can do - the high-value, energy-boosting tasks - and what can be delegated, automated, or eliminated. The book Buy Back Your Time by Dan Martell is a game-changer. It offers a blueprint for reclaiming your time, getting unstuck, and building the empire you’ve always envisioned.

Martell’s core message? Your success isn’t about working more. It’s about designing your schedule so you can focus on owner things - activities that generate revenue, bring you energy, and fulfill your purpose. When you do this, your business scales faster and more profitably, without burning out.

How to Scale Your Business Fast Without Burning Out

Here are proven ways to grow your business quickly while giving yourself space to breathe:

Trade Money for Time

Invest in hiring good people to take over routine tasks. This frees up your calendar for strategic planning and high-impact activities. It’s about buying back your time, not just saving money. 

Create Clear Processes and Systems

Establish standardized procedures for everything—from quoting jobs to customer communication. This makes delegation easier and ensures consistency as you scale.

Build a Strong Team

Hire reliable, skilled team members who can handle operational tasks. Use good recruiting practices to find candidates who align with your culture and growth goals.

Use Technology

Automate where possible. From scheduling and invoicing to customer relationship management, technology can streamline operations and free up your capacity.

Prioritize High-Value Activities

Focus on activities that directly impact revenue and growth. Delegate or eliminate low-value tasks that drain your time and energy.

Reclaim Your Calendar for Owner Things

Block time for strategic thinking, business development, and personal renewal. This space is where innovation happens and where you reconnect with your purpose.

Remember: Success Is About Design, Not Hustle

The secret isn’t to work harder but to work smarter. By intentionally designing your time and focusing on what truly matters, you’ll unlock new levels of success and fulfillment without the burnout.

Ready to Scale? We Can Help

At Trustal Recruiting, we know the power of building a strong team and freeing up your time. If you’re ready to grow faster and work less, contact us today. We’ll help you hire the right people, so you can focus on scaling your business and living your best life.


11/1/25

Hiring Strategy

Small business Leadership

You Don’t Have to Do It All: How Small Business Owners Can Reclaim Their Time and Grow Big

If you're a small business owner in the home services industry - roofing, HVAC, electrical, plumbing, flooring, remodeling, or similar - you’ve probably felt like you’re carrying the weight of the world on your shoulders. You’re doing everything. Managing jobs, handling customer calls, overseeing staff, and still trying to grow. It’s exhausting, and often, it feels like you’re fighting a losing battle. But here’s the truth: you don’t have to do it all; and you shouldn’t.

At Trustal Recruiting, 95% of our clients are locally owned and operated home services entrepreneurs just like you. You’re passionate, hardworking, and dedicated to your craft. But you’re also overwhelmed, stuck in the day-to-day, and unsure how to break free from the cycle of endless work. The good news? There are solutions - ways to scale faster, avoid burnout, and create a truly thriving business.

Why Do You Feel Like You're Doing It All?

Small business owners often wear multiple hats because they believe they must. They’re driven by the desire to serve their customers well, keep the business afloat, and make their mark. Over time, this can lead to feelings of being stuck, overwhelmed, and alone - especially when things aren’t growing as quickly as hoped or when new challenges crop up daily. 

This mindset stems from a common misconception: that success equals working harder and longer. But the real game-changer lies in your mindset and in understanding what you should be focusing on versus what you should delegate or automate.

There Is a Better Way: Clarity and Mindset Shift

Change begins with clarity. You need to identify what only you can do - the high-value, energy-boosting tasks - and what can be delegated, automated, or eliminated. The book Buy Back Your Time by Dan Martell is a game-changer. It offers a blueprint for reclaiming your time, getting unstuck, and building the empire you’ve always envisioned.

Martell’s core message? Your success isn’t about working more. It’s about designing your schedule so you can focus on owner things - activities that generate revenue, bring you energy, and fulfill your purpose. When you do this, your business scales faster and more profitably, without burning out.

How to Scale Your Business Fast Without Burning Out

Here are proven ways to grow your business quickly while giving yourself space to breathe:

Trade Money for Time

Invest in hiring good people to take over routine tasks. This frees up your calendar for strategic planning and high-impact activities. It’s about buying back your time, not just saving money. 

Create Clear Processes and Systems

Establish standardized procedures for everything—from quoting jobs to customer communication. This makes delegation easier and ensures consistency as you scale.

Build a Strong Team

Hire reliable, skilled team members who can handle operational tasks. Use good recruiting practices to find candidates who align with your culture and growth goals.

Use Technology

Automate where possible. From scheduling and invoicing to customer relationship management, technology can streamline operations and free up your capacity.

Prioritize High-Value Activities

Focus on activities that directly impact revenue and growth. Delegate or eliminate low-value tasks that drain your time and energy.

Reclaim Your Calendar for Owner Things

Block time for strategic thinking, business development, and personal renewal. This space is where innovation happens and where you reconnect with your purpose.

Remember: Success Is About Design, Not Hustle

The secret isn’t to work harder but to work smarter. By intentionally designing your time and focusing on what truly matters, you’ll unlock new levels of success and fulfillment without the burnout.

Ready to Scale? We Can Help

At Trustal Recruiting, we know the power of building a strong team and freeing up your time. If you’re ready to grow faster and work less, contact us today. We’ll help you hire the right people, so you can focus on scaling your business and living your best life.


11/1/25

Hiring Strategy

Small business Leadership

You Don’t Have to Do It All: How Small Business Owners Can Reclaim Their Time and Grow Big

If you're a small business owner in the home services industry - roofing, HVAC, electrical, plumbing, flooring, remodeling, or similar - you’ve probably felt like you’re carrying the weight of the world on your shoulders. You’re doing everything. Managing jobs, handling customer calls, overseeing staff, and still trying to grow. It’s exhausting, and often, it feels like you’re fighting a losing battle. But here’s the truth: you don’t have to do it all; and you shouldn’t.

At Trustal Recruiting, 95% of our clients are locally owned and operated home services entrepreneurs just like you. You’re passionate, hardworking, and dedicated to your craft. But you’re also overwhelmed, stuck in the day-to-day, and unsure how to break free from the cycle of endless work. The good news? There are solutions - ways to scale faster, avoid burnout, and create a truly thriving business.

Why Do You Feel Like You're Doing It All?

Small business owners often wear multiple hats because they believe they must. They’re driven by the desire to serve their customers well, keep the business afloat, and make their mark. Over time, this can lead to feelings of being stuck, overwhelmed, and alone - especially when things aren’t growing as quickly as hoped or when new challenges crop up daily. 

This mindset stems from a common misconception: that success equals working harder and longer. But the real game-changer lies in your mindset and in understanding what you should be focusing on versus what you should delegate or automate.

There Is a Better Way: Clarity and Mindset Shift

Change begins with clarity. You need to identify what only you can do - the high-value, energy-boosting tasks - and what can be delegated, automated, or eliminated. The book Buy Back Your Time by Dan Martell is a game-changer. It offers a blueprint for reclaiming your time, getting unstuck, and building the empire you’ve always envisioned.

Martell’s core message? Your success isn’t about working more. It’s about designing your schedule so you can focus on owner things - activities that generate revenue, bring you energy, and fulfill your purpose. When you do this, your business scales faster and more profitably, without burning out.

How to Scale Your Business Fast Without Burning Out

Here are proven ways to grow your business quickly while giving yourself space to breathe:

Trade Money for Time

Invest in hiring good people to take over routine tasks. This frees up your calendar for strategic planning and high-impact activities. It’s about buying back your time, not just saving money. 

Create Clear Processes and Systems

Establish standardized procedures for everything—from quoting jobs to customer communication. This makes delegation easier and ensures consistency as you scale.

Build a Strong Team

Hire reliable, skilled team members who can handle operational tasks. Use good recruiting practices to find candidates who align with your culture and growth goals.

Use Technology

Automate where possible. From scheduling and invoicing to customer relationship management, technology can streamline operations and free up your capacity.

Prioritize High-Value Activities

Focus on activities that directly impact revenue and growth. Delegate or eliminate low-value tasks that drain your time and energy.

Reclaim Your Calendar for Owner Things

Block time for strategic thinking, business development, and personal renewal. This space is where innovation happens and where you reconnect with your purpose.

Remember: Success Is About Design, Not Hustle

The secret isn’t to work harder but to work smarter. By intentionally designing your time and focusing on what truly matters, you’ll unlock new levels of success and fulfillment without the burnout.

Ready to Scale? We Can Help

At Trustal Recruiting, we know the power of building a strong team and freeing up your time. If you’re ready to grow faster and work less, contact us today. We’ll help you hire the right people, so you can focus on scaling your business and living your best life.


11/1/25

Workforce Trends & Insights

Hiring Strategy

Top Hiring Strategies for Home Services Companies

Ready to revitalize your hiring game? At Trustal Recruiting, we know the home services industry faces unique challenges and we’re here to help you crush them. Let’s dive into the top three issues that keep popping up in our conversations and how you can turn them into opportunities.

1. Employee Engagement and Retention

Keeping your team engaged and loyal is a winning strategy - especially in trades like electricians and plumbers where skilled workers are in tight supply. Some of our clients are already acing onboarding and building a strong culture. Many are still figuring out how to keep top talent thriving.

The secret? Focus on building a vibrant culture and fostering engagement from day one. It’s vital to connect with the next generation of workers - Gen Z and Millennials – both who crave purpose and recognition. When your employees feel valued and part of something bigger, loyalty naturally follows.

2. Competitive Compensation

Struggling to find the "sweet spot" for pay? You’re not alone. Salaries vary widely depending on trade, location, and responsibilities. Some clients compete with fast-food chains offering $19–$20 an hour and benefits, while others can't afford those rates.

The key is understanding what your candidates value most - whether it’s higher pay, benefits, or flexible terms. Sometimes, negotiating a fair package that reflects their skills and contributions is enough to secure top talent. Remember, it's about the overall value and how well your offer aligns with what they bring to the table. Flexibility is the name of the game when smaller organizations aim to hire highly skilled, trusted, and dependable top talent.

3. Remote and Flexible Work Options

While skilled trades mainly work on-site, administrative roles and project managers are increasingly seeking flexibility. Some clients are exploring hybrid models or offering remote work for certain positions. Can this position be one where they head straight to the job site verses having to come in the office first (except for morning meeting days of course). Others are sticking to traditional setups due to the nature of the work.

Technology opens new doors for flexible arrangements that can save time and boost satisfaction. The challenge is finding the balance that keeps your team happy and your business efficient.

Looking Ahead

These issues are not going away; they’ll likely be top of mind for a long time to come. Whether it’s engaging your team, offering competitive pay, or embracing flexibility, the right strategies make all the difference.

Want expert guidance? Contact us at Trustal Recruiting. We’re ready to help you attract, hire, and retain the best talent to keep your home services business thriving!

11/1/25

Workforce Trends & Insights

Hiring Strategy

Top Hiring Strategies for Home Services Companies

Ready to revitalize your hiring game? At Trustal Recruiting, we know the home services industry faces unique challenges and we’re here to help you crush them. Let’s dive into the top three issues that keep popping up in our conversations and how you can turn them into opportunities.

1. Employee Engagement and Retention

Keeping your team engaged and loyal is a winning strategy - especially in trades like electricians and plumbers where skilled workers are in tight supply. Some of our clients are already acing onboarding and building a strong culture. Many are still figuring out how to keep top talent thriving.

The secret? Focus on building a vibrant culture and fostering engagement from day one. It’s vital to connect with the next generation of workers - Gen Z and Millennials – both who crave purpose and recognition. When your employees feel valued and part of something bigger, loyalty naturally follows.

2. Competitive Compensation

Struggling to find the "sweet spot" for pay? You’re not alone. Salaries vary widely depending on trade, location, and responsibilities. Some clients compete with fast-food chains offering $19–$20 an hour and benefits, while others can't afford those rates.

The key is understanding what your candidates value most - whether it’s higher pay, benefits, or flexible terms. Sometimes, negotiating a fair package that reflects their skills and contributions is enough to secure top talent. Remember, it's about the overall value and how well your offer aligns with what they bring to the table. Flexibility is the name of the game when smaller organizations aim to hire highly skilled, trusted, and dependable top talent.

3. Remote and Flexible Work Options

While skilled trades mainly work on-site, administrative roles and project managers are increasingly seeking flexibility. Some clients are exploring hybrid models or offering remote work for certain positions. Can this position be one where they head straight to the job site verses having to come in the office first (except for morning meeting days of course). Others are sticking to traditional setups due to the nature of the work.

Technology opens new doors for flexible arrangements that can save time and boost satisfaction. The challenge is finding the balance that keeps your team happy and your business efficient.

Looking Ahead

These issues are not going away; they’ll likely be top of mind for a long time to come. Whether it’s engaging your team, offering competitive pay, or embracing flexibility, the right strategies make all the difference.

Want expert guidance? Contact us at Trustal Recruiting. We’re ready to help you attract, hire, and retain the best talent to keep your home services business thriving!

11/1/25

Workforce Trends & Insights

Hiring Strategy

Top Hiring Strategies for Home Services Companies

Ready to revitalize your hiring game? At Trustal Recruiting, we know the home services industry faces unique challenges and we’re here to help you crush them. Let’s dive into the top three issues that keep popping up in our conversations and how you can turn them into opportunities.

1. Employee Engagement and Retention

Keeping your team engaged and loyal is a winning strategy - especially in trades like electricians and plumbers where skilled workers are in tight supply. Some of our clients are already acing onboarding and building a strong culture. Many are still figuring out how to keep top talent thriving.

The secret? Focus on building a vibrant culture and fostering engagement from day one. It’s vital to connect with the next generation of workers - Gen Z and Millennials – both who crave purpose and recognition. When your employees feel valued and part of something bigger, loyalty naturally follows.

2. Competitive Compensation

Struggling to find the "sweet spot" for pay? You’re not alone. Salaries vary widely depending on trade, location, and responsibilities. Some clients compete with fast-food chains offering $19–$20 an hour and benefits, while others can't afford those rates.

The key is understanding what your candidates value most - whether it’s higher pay, benefits, or flexible terms. Sometimes, negotiating a fair package that reflects their skills and contributions is enough to secure top talent. Remember, it's about the overall value and how well your offer aligns with what they bring to the table. Flexibility is the name of the game when smaller organizations aim to hire highly skilled, trusted, and dependable top talent.

3. Remote and Flexible Work Options

While skilled trades mainly work on-site, administrative roles and project managers are increasingly seeking flexibility. Some clients are exploring hybrid models or offering remote work for certain positions. Can this position be one where they head straight to the job site verses having to come in the office first (except for morning meeting days of course). Others are sticking to traditional setups due to the nature of the work.

Technology opens new doors for flexible arrangements that can save time and boost satisfaction. The challenge is finding the balance that keeps your team happy and your business efficient.

Looking Ahead

These issues are not going away; they’ll likely be top of mind for a long time to come. Whether it’s engaging your team, offering competitive pay, or embracing flexibility, the right strategies make all the difference.

Want expert guidance? Contact us at Trustal Recruiting. We’re ready to help you attract, hire, and retain the best talent to keep your home services business thriving!

11/1/25

Company Culture & Purpose

Onboarding & Retention

Culture and Purpose - Why This Matters Tremendously

Creating a strong company culture is vital, especially for home services businesses where employees work independently in customers’ homes. A positive culture builds trust, reliability, and customer loyalty. When staff feel valued and supported, their commitment and the quality of service improves. It encourages open communication, teamwork, and a sense of belonging, reducing turnover and attracting motivated talent.

The Importance of Your Company’s "Why"

Culture is rooted in your company's "Why" - your purpose or mission that drives everything you do. It’s the foundation of your business structure. When potential hires and employees buy into this purpose, they develop genuine care and pride in their work. This organic connection benefits everyone - employees become more engaged, the business delivers better service, and customers experience higher satisfaction. Sharing your "Why" creates alignment and a shared sense of purpose that fosters passion and responsibility across your team.

Key Elements of a Positive Workplace Culture

  • A healthy culture in home services is built on:

  • Effective communication where team members feel heard and understood

  • Trust and transparency in management and colleagues

  • Recognition and appreciation of achievements

  • Opportunities for growth and skill development

  • Inclusivity and respect for diversity

  • Work-life balance that supports personal well-being

  • These elements create an environment where employees thrive, leading to better service and stronger team cohesion.

Attracting Top Talent Through Your Purpose and Culture

A positive culture is a magnet for quality candidates. More than just a paycheck, today's professionals want workplaces where they are valued, supported, and aligned with the company’s mission. Demonstrating a strong culture, signals that your business invests in its people and shares their values. 

At Trustal Recruiting, culture is a core part of our screening process. We help clients articulate what makes their company unique and attractive, ensuring they attract candidates who not only have the skills but also the right attitude, goals, and values to succeed and contribute to the organization’s growth.

Strategies for Cultivating a Positive Culture

To nurture and maintain a strong culture, start with clear communication and define core values that align with your mission. Hire individuals who embody these values and are committed to the same purpose. Foster open dialogue and feedback to make employees feel heard.

Recognize and reward accomplishments regularly to boost morale. Invest in ongoing training and development to help team members grow. Promote teamwork and collaboration to strengthen relationships and trust.

Focusing on these strategies will help you build an enduring culture that motivates employees, enhances job satisfaction, and improves service delivery.

If you'd like to learn more about how we can help you articulate and promote your company culture, contact us at Trustal Recruiting today.

11/1/25

Company Culture & Purpose

Onboarding & Retention

Culture and Purpose - Why This Matters Tremendously

Creating a strong company culture is vital, especially for home services businesses where employees work independently in customers’ homes. A positive culture builds trust, reliability, and customer loyalty. When staff feel valued and supported, their commitment and the quality of service improves. It encourages open communication, teamwork, and a sense of belonging, reducing turnover and attracting motivated talent.

The Importance of Your Company’s "Why"

Culture is rooted in your company's "Why" - your purpose or mission that drives everything you do. It’s the foundation of your business structure. When potential hires and employees buy into this purpose, they develop genuine care and pride in their work. This organic connection benefits everyone - employees become more engaged, the business delivers better service, and customers experience higher satisfaction. Sharing your "Why" creates alignment and a shared sense of purpose that fosters passion and responsibility across your team.

Key Elements of a Positive Workplace Culture

  • A healthy culture in home services is built on:

  • Effective communication where team members feel heard and understood

  • Trust and transparency in management and colleagues

  • Recognition and appreciation of achievements

  • Opportunities for growth and skill development

  • Inclusivity and respect for diversity

  • Work-life balance that supports personal well-being

  • These elements create an environment where employees thrive, leading to better service and stronger team cohesion.

Attracting Top Talent Through Your Purpose and Culture

A positive culture is a magnet for quality candidates. More than just a paycheck, today's professionals want workplaces where they are valued, supported, and aligned with the company’s mission. Demonstrating a strong culture, signals that your business invests in its people and shares their values. 

At Trustal Recruiting, culture is a core part of our screening process. We help clients articulate what makes their company unique and attractive, ensuring they attract candidates who not only have the skills but also the right attitude, goals, and values to succeed and contribute to the organization’s growth.

Strategies for Cultivating a Positive Culture

To nurture and maintain a strong culture, start with clear communication and define core values that align with your mission. Hire individuals who embody these values and are committed to the same purpose. Foster open dialogue and feedback to make employees feel heard.

Recognize and reward accomplishments regularly to boost morale. Invest in ongoing training and development to help team members grow. Promote teamwork and collaboration to strengthen relationships and trust.

Focusing on these strategies will help you build an enduring culture that motivates employees, enhances job satisfaction, and improves service delivery.

If you'd like to learn more about how we can help you articulate and promote your company culture, contact us at Trustal Recruiting today.

11/1/25

Company Culture & Purpose

Onboarding & Retention

Culture and Purpose - Why This Matters Tremendously

Creating a strong company culture is vital, especially for home services businesses where employees work independently in customers’ homes. A positive culture builds trust, reliability, and customer loyalty. When staff feel valued and supported, their commitment and the quality of service improves. It encourages open communication, teamwork, and a sense of belonging, reducing turnover and attracting motivated talent.

The Importance of Your Company’s "Why"

Culture is rooted in your company's "Why" - your purpose or mission that drives everything you do. It’s the foundation of your business structure. When potential hires and employees buy into this purpose, they develop genuine care and pride in their work. This organic connection benefits everyone - employees become more engaged, the business delivers better service, and customers experience higher satisfaction. Sharing your "Why" creates alignment and a shared sense of purpose that fosters passion and responsibility across your team.

Key Elements of a Positive Workplace Culture

  • A healthy culture in home services is built on:

  • Effective communication where team members feel heard and understood

  • Trust and transparency in management and colleagues

  • Recognition and appreciation of achievements

  • Opportunities for growth and skill development

  • Inclusivity and respect for diversity

  • Work-life balance that supports personal well-being

  • These elements create an environment where employees thrive, leading to better service and stronger team cohesion.

Attracting Top Talent Through Your Purpose and Culture

A positive culture is a magnet for quality candidates. More than just a paycheck, today's professionals want workplaces where they are valued, supported, and aligned with the company’s mission. Demonstrating a strong culture, signals that your business invests in its people and shares their values. 

At Trustal Recruiting, culture is a core part of our screening process. We help clients articulate what makes their company unique and attractive, ensuring they attract candidates who not only have the skills but also the right attitude, goals, and values to succeed and contribute to the organization’s growth.

Strategies for Cultivating a Positive Culture

To nurture and maintain a strong culture, start with clear communication and define core values that align with your mission. Hire individuals who embody these values and are committed to the same purpose. Foster open dialogue and feedback to make employees feel heard.

Recognize and reward accomplishments regularly to boost morale. Invest in ongoing training and development to help team members grow. Promote teamwork and collaboration to strengthen relationships and trust.

Focusing on these strategies will help you build an enduring culture that motivates employees, enhances job satisfaction, and improves service delivery.

If you'd like to learn more about how we can help you articulate and promote your company culture, contact us at Trustal Recruiting today.

11/1/25

Onboarding & Retention

Hiring Strategy

The Invaluable Benefits of Effective Onboarding

An onboarding process for new hires is critical. It’s the foundation that promotes engagement, retention, and long-term success. When new hires are guided effectively, they integrate seamlessly into your culture, understand their responsibilities, and start contributing quickly.

Effective onboarding boosts morale and productivity while reducing turnover. High turnover costs both time and money taking a toll on your team, workflow, and customer relationships. Investing in onboarding isn’t optional; it’s essential for sustainability.

Creating an effective onboarding process is a challenge for many business owners because it requires careful planning and organization. 

Key obstacles include: 

  • Not having a clear plan for the new hire’s first day

  • Identifying who will be responsible for training

  • Lacking a job-specific training manual for consistency

  • Not having an Employee Handbook to communicate policies and culture

  • Finding the time to pull all these elements together

  • Knowing how to organize and execute the process effectively 

With guidance, a structured schedule, and a strong commitment, onboarding can be completed within a few weeks. The payoff includes higher engagement, faster integration, and better long-term retention.

Key Metrics on Onboarding Success

Data shows that organizations with comprehensive onboarding see:

  • Eighty-two percent improvement in new hire retention Over seventy percent increases in productivity A fifty percent higher likelihood that new employees stay longer

  • The Society for Human Resource Management reports that replacing an employee costs six to nine months’ salary. These costs include advertising, recruiting, training, and lost productivity. Strong onboarding reduces these expenses by fostering a sense of belonging and commitment from day one.

The Power of Well-Structured Onboarding

Effective onboarding isn’t just about paperwork; it’s about engagement. It helps new hires understand their role within the larger mission, aligns them with organizational values, and builds confidence. When employees feel welcome and equipped, they’re more likely to stay and excel.

Minimizing Replacement Costs

High turnover drains resources, disrupts team cohesion, and damages client trust. Hiring replacements involves direct costs such as job ads, recruitment fees and indirect costs like lost productivity, time spent onboarding, and potential morale issues. Repeat cycle costs escalate, impacting your bottom line.

At Trustal Recruiting, we recognize the challenges small businesses face. Resources are tight, and training new hires can seem overwhelming. But the reality is, no one can "hit the ground running" without proper onboarding. We help streamline this process, ensuring new candidates integrate efficiently and start delivering value right away.

Interested in refining your hiring process? Contact us to learn how DISC and effective onboarding strategies can transform your workforce.

11/1/25

Onboarding & Retention

Hiring Strategy

The Invaluable Benefits of Effective Onboarding

An onboarding process for new hires is critical. It’s the foundation that promotes engagement, retention, and long-term success. When new hires are guided effectively, they integrate seamlessly into your culture, understand their responsibilities, and start contributing quickly.

Effective onboarding boosts morale and productivity while reducing turnover. High turnover costs both time and money taking a toll on your team, workflow, and customer relationships. Investing in onboarding isn’t optional; it’s essential for sustainability.

Creating an effective onboarding process is a challenge for many business owners because it requires careful planning and organization. 

Key obstacles include: 

  • Not having a clear plan for the new hire’s first day

  • Identifying who will be responsible for training

  • Lacking a job-specific training manual for consistency

  • Not having an Employee Handbook to communicate policies and culture

  • Finding the time to pull all these elements together

  • Knowing how to organize and execute the process effectively 

With guidance, a structured schedule, and a strong commitment, onboarding can be completed within a few weeks. The payoff includes higher engagement, faster integration, and better long-term retention.

Key Metrics on Onboarding Success

Data shows that organizations with comprehensive onboarding see:

  • Eighty-two percent improvement in new hire retention Over seventy percent increases in productivity A fifty percent higher likelihood that new employees stay longer

  • The Society for Human Resource Management reports that replacing an employee costs six to nine months’ salary. These costs include advertising, recruiting, training, and lost productivity. Strong onboarding reduces these expenses by fostering a sense of belonging and commitment from day one.

The Power of Well-Structured Onboarding

Effective onboarding isn’t just about paperwork; it’s about engagement. It helps new hires understand their role within the larger mission, aligns them with organizational values, and builds confidence. When employees feel welcome and equipped, they’re more likely to stay and excel.

Minimizing Replacement Costs

High turnover drains resources, disrupts team cohesion, and damages client trust. Hiring replacements involves direct costs such as job ads, recruitment fees and indirect costs like lost productivity, time spent onboarding, and potential morale issues. Repeat cycle costs escalate, impacting your bottom line.

At Trustal Recruiting, we recognize the challenges small businesses face. Resources are tight, and training new hires can seem overwhelming. But the reality is, no one can "hit the ground running" without proper onboarding. We help streamline this process, ensuring new candidates integrate efficiently and start delivering value right away.

Interested in refining your hiring process? Contact us to learn how DISC and effective onboarding strategies can transform your workforce.

11/1/25

Onboarding & Retention

Hiring Strategy

The Invaluable Benefits of Effective Onboarding

An onboarding process for new hires is critical. It’s the foundation that promotes engagement, retention, and long-term success. When new hires are guided effectively, they integrate seamlessly into your culture, understand their responsibilities, and start contributing quickly.

Effective onboarding boosts morale and productivity while reducing turnover. High turnover costs both time and money taking a toll on your team, workflow, and customer relationships. Investing in onboarding isn’t optional; it’s essential for sustainability.

Creating an effective onboarding process is a challenge for many business owners because it requires careful planning and organization. 

Key obstacles include: 

  • Not having a clear plan for the new hire’s first day

  • Identifying who will be responsible for training

  • Lacking a job-specific training manual for consistency

  • Not having an Employee Handbook to communicate policies and culture

  • Finding the time to pull all these elements together

  • Knowing how to organize and execute the process effectively 

With guidance, a structured schedule, and a strong commitment, onboarding can be completed within a few weeks. The payoff includes higher engagement, faster integration, and better long-term retention.

Key Metrics on Onboarding Success

Data shows that organizations with comprehensive onboarding see:

  • Eighty-two percent improvement in new hire retention Over seventy percent increases in productivity A fifty percent higher likelihood that new employees stay longer

  • The Society for Human Resource Management reports that replacing an employee costs six to nine months’ salary. These costs include advertising, recruiting, training, and lost productivity. Strong onboarding reduces these expenses by fostering a sense of belonging and commitment from day one.

The Power of Well-Structured Onboarding

Effective onboarding isn’t just about paperwork; it’s about engagement. It helps new hires understand their role within the larger mission, aligns them with organizational values, and builds confidence. When employees feel welcome and equipped, they’re more likely to stay and excel.

Minimizing Replacement Costs

High turnover drains resources, disrupts team cohesion, and damages client trust. Hiring replacements involves direct costs such as job ads, recruitment fees and indirect costs like lost productivity, time spent onboarding, and potential morale issues. Repeat cycle costs escalate, impacting your bottom line.

At Trustal Recruiting, we recognize the challenges small businesses face. Resources are tight, and training new hires can seem overwhelming. But the reality is, no one can "hit the ground running" without proper onboarding. We help streamline this process, ensuring new candidates integrate efficiently and start delivering value right away.

Interested in refining your hiring process? Contact us to learn how DISC and effective onboarding strategies can transform your workforce.

11/1/25

Hiring Strategy

Recruiting Tools & Methods

A Strategic Approach to Hiring with DISC Assessments and Reports

Trustal Recruiting believes that recruitment isn’t about pigeonholing candidates; it’s about sharpening instincts, asking smarter questions, and aligning the right candidates with the right opportunities for your organization.

This past year, our team experienced the DISC assessment firsthand during a dynamic training session. We took our individual profiles, shared insights, and learned how to communicate more effectively both internally and with potential candidates. It was engaging, insightful, and eye-opening.

Through interactive games and activities, we identified different communication styles and practiced adapting our approach. Laughter flowed freely, but the takeaway was serious. DISC is a powerful tool - not just for better teamwork but for smarter hiring.

The training enhanced our ability to recognize traits that align with our clients’ needs. We now ask more insightful questions and gain deeper understanding of how people think, work, and connect which are crucial for making meaningful matches.

Why Trustal Uses DISC in Hiring

Incorporating DISC into the recruiting process offers compelling advantages.

  • It provides a clear picture of a candidate’s behavioral patterns and communication style. It helps predict how a candidate will fit within your team and company culture. It enables you to select individuals who possess both the technical skills and interpersonal qualities aligned with your values.

  • DISC insights reveal candidates’ strengths and development areas, allowing us to match them to roles where they can thrive. This leads to higher satisfaction, lower turnover, and better productivity; everyone benefits when the fit is right.

  • Moreover, DISC promotes objectivity. It creates a common language for discussing personality traits, reducing biases and subjective judgments. Plus, the insights inform onboarding and development, ensuring new hires are set up for ongoing success.

How Trustal Implements DISC

We leverage DISC in two key ways.

  • Internally, we use it to strengthen our team communication and collaboration. With clients, we incorporate DISC assessments to enhance their hiring processes and team dynamics.

  • If you’re ready to improve your hiring, team communication, or onboarding with DISC, let’s connect. We can help you attract and retain candidates who truly fit your company culture. 

Contact us today to see how we can support your talent strategy.

11/1/25

Hiring Strategy

Recruiting Tools & Methods

A Strategic Approach to Hiring with DISC Assessments and Reports

Trustal Recruiting believes that recruitment isn’t about pigeonholing candidates; it’s about sharpening instincts, asking smarter questions, and aligning the right candidates with the right opportunities for your organization.

This past year, our team experienced the DISC assessment firsthand during a dynamic training session. We took our individual profiles, shared insights, and learned how to communicate more effectively both internally and with potential candidates. It was engaging, insightful, and eye-opening.

Through interactive games and activities, we identified different communication styles and practiced adapting our approach. Laughter flowed freely, but the takeaway was serious. DISC is a powerful tool - not just for better teamwork but for smarter hiring.

The training enhanced our ability to recognize traits that align with our clients’ needs. We now ask more insightful questions and gain deeper understanding of how people think, work, and connect which are crucial for making meaningful matches.

Why Trustal Uses DISC in Hiring

Incorporating DISC into the recruiting process offers compelling advantages.

  • It provides a clear picture of a candidate’s behavioral patterns and communication style. It helps predict how a candidate will fit within your team and company culture. It enables you to select individuals who possess both the technical skills and interpersonal qualities aligned with your values.

  • DISC insights reveal candidates’ strengths and development areas, allowing us to match them to roles where they can thrive. This leads to higher satisfaction, lower turnover, and better productivity; everyone benefits when the fit is right.

  • Moreover, DISC promotes objectivity. It creates a common language for discussing personality traits, reducing biases and subjective judgments. Plus, the insights inform onboarding and development, ensuring new hires are set up for ongoing success.

How Trustal Implements DISC

We leverage DISC in two key ways.

  • Internally, we use it to strengthen our team communication and collaboration. With clients, we incorporate DISC assessments to enhance their hiring processes and team dynamics.

  • If you’re ready to improve your hiring, team communication, or onboarding with DISC, let’s connect. We can help you attract and retain candidates who truly fit your company culture. 

Contact us today to see how we can support your talent strategy.

11/1/25

Hiring Strategy

Recruiting Tools & Methods

A Strategic Approach to Hiring with DISC Assessments and Reports

Trustal Recruiting believes that recruitment isn’t about pigeonholing candidates; it’s about sharpening instincts, asking smarter questions, and aligning the right candidates with the right opportunities for your organization.

This past year, our team experienced the DISC assessment firsthand during a dynamic training session. We took our individual profiles, shared insights, and learned how to communicate more effectively both internally and with potential candidates. It was engaging, insightful, and eye-opening.

Through interactive games and activities, we identified different communication styles and practiced adapting our approach. Laughter flowed freely, but the takeaway was serious. DISC is a powerful tool - not just for better teamwork but for smarter hiring.

The training enhanced our ability to recognize traits that align with our clients’ needs. We now ask more insightful questions and gain deeper understanding of how people think, work, and connect which are crucial for making meaningful matches.

Why Trustal Uses DISC in Hiring

Incorporating DISC into the recruiting process offers compelling advantages.

  • It provides a clear picture of a candidate’s behavioral patterns and communication style. It helps predict how a candidate will fit within your team and company culture. It enables you to select individuals who possess both the technical skills and interpersonal qualities aligned with your values.

  • DISC insights reveal candidates’ strengths and development areas, allowing us to match them to roles where they can thrive. This leads to higher satisfaction, lower turnover, and better productivity; everyone benefits when the fit is right.

  • Moreover, DISC promotes objectivity. It creates a common language for discussing personality traits, reducing biases and subjective judgments. Plus, the insights inform onboarding and development, ensuring new hires are set up for ongoing success.

How Trustal Implements DISC

We leverage DISC in two key ways.

  • Internally, we use it to strengthen our team communication and collaboration. With clients, we incorporate DISC assessments to enhance their hiring processes and team dynamics.

  • If you’re ready to improve your hiring, team communication, or onboarding with DISC, let’s connect. We can help you attract and retain candidates who truly fit your company culture. 

Contact us today to see how we can support your talent strategy.

Ready to Hire with Confidence?

Ready to Hire with Confidence?

Ready to Hire with Confidence?