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Case Study
How Anytime Heating, Cooling & Plumbing Got Quality Candidates and Their Time Back
Anytime Heating, Cooling & Plumbing had been serving Metro Atlanta for 25 years. The business was established, the demand was there — but hiring had become a recurring drain on their time and their customer experience. They partnered with Trustal to bring structure to a process that had been costing them more than they realized.
Industry
HVAC & Plumbing
Company Size
21+ Team Members
Location
Atlanta, GA
Where They Were When They Called Us
Anytime had been a fixture in the Atlanta market for a quarter century. The phone was ringing. The leads were there. But hiring had become a drain — on time, on the team, and on the customer experience.
The challenge wasn't just finding candidates. It was finding candidates who could actually do what they said they could. Misrepresented skills, unvetted applicants, and a leadership team too busy running the business to slow down and screen effectively — it was a recipe for hires that didn't hold.
The Challenges They Were Facing
When we first connected with Erin, the same patterns showed up that we hear from growing home service companies across the board.
Finding enough good candidates was the core problem. Not volume — quality. And when the wrong people slipped through, it showed up immediately in callbacks and angry customers.
There was never enough time to recruit well. Leadership was deep in the business, and thorough vetting kept falling to the bottom of the list — while leads piled up with no one to run them.
Too many hires looked good in an interview but couldn't perform in the field. Each bad placement wore on the team, and burnout started setting in for the people who were carrying the load.
The recruiting process itself wasn't something they wanted to own. Writing ads, screening calls, scheduling interviews — it pulled owners away from the business, and top performers started feeling the pressure of a understaffed team.
"At times, we hired people who were not able to do what they said they could. We were so busy running the business that we did not always have the time to thoroughly vet applicants."
— Erin B., Former Owner, Anytime Heating, Cooling & Plumbing
How We Approached it Together
We came in as an extension of their team — not a vendor dropping resumes on a desk. The first priority was understanding their culture, their standards, and what a good hire actually looked like for their operation.
From there, we took over the parts of the process that were costing them the most: vetting, scheduling, and first-round screening. What had been a slow, inconsistent process became something Erin's team could rely on.
Identified candidates who matched both skill requirements and company culture
Took over vetting and interview scheduling to free up leadership time
Screened out candidates who couldn't back up their claimed experience
Returned hours to ownership to focus on running the business
What Changed
The relief was immediate. Not just in the quality of candidates — in the experience of being an owner. Having someone in their corner who understood the industry changed what recruiting felt like.
"We immediately felt the relief of having someone who understands the industry help with our recruiting process. Trustal was able to find quality candidates who fit our culture, and it gave us more time back as owners to focus on the business."
"Meghan and her team are deeply committed to helping organizations find great talent, and you can feel that in the way they work. They take their role seriously, go above and beyond, and truly care about getting the right people in place. I would absolutely recommend Trustal to any business owner."
— Erin B., Former Owner, Anytime Heating, Cooling & Plumbing
